Nokia 3310 Returns With Old and New Features

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The world’s most popular call-and-text phone will be making a comeback brought to you by Finland’s HMD Global.

Making its debut at 2000, the Nokia 3310 came with replaceable color back covers. It helped its 120 million users kill time with games like Snake. It was discontinued in 2005 after being outcompeted by South Korean rival Samsung. Nokia failed to respond to the rapid rise of smartphones.

Now that the iconic handset is back, here’s what the all new Nokia 3310 has to offer:

  • It has a full-color screen, a huge upgrade from the graphic LCD panel on its predecessor.
  • It comes in four colors: a glossy red and yellow, and matte dark blue and gray.
  • Snake is back, and it slithers on a more colorful maze.
  • It has a camera and allows web browsing.
  • It boasts of up to 22 hours talk time and “month-long” standby.
  • It will retail globally for 49 euros or roughly 2,600 pesos. The highest capacity iPhone 7 Plus, at around P55,000, is equivalent to at least 21 3310s.

CCS Insight’s device specialist and chief of research, Ben Wood says:

We think (Nokia) could take 5 percent of the global smartphone market by the end of 2019. But it needs to get big quick or it won’t work.

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