Kaspersky Research: 1 out of 10 People Bend the Truth on Social Media

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A new research posted online by Kaspersky Lab reveals  that 1 out of 10 people bends the truth on social media for the following reasons:

  • Show off to friends
  • Collect many ‘likes’
  • Feel good about themselves

This study was conducted online by research firm Toluna and has shown some interesting facts.

Around one-in-ten people (12%) pretend to be somewhere or doing something that might not be strictly true to attract attention and secure a significant number of likes.

To get more likes, one-in-ten (9%) men would post a photo of themselves naked compared to only 5% of women. The men don’t seem to be shy in that aspect.

The research also uncovers that men are more likely to reveal something embarrassing or confidential about their co-workers, friends or employers than women.

It’s a little different in the Philippines. Four out of 10 Filipino netizens admitted that it is fairly important for them that their posts will get likes on social media.

But they will still bend the truth to get likes on social media. Nearly two in every 10 (16.9%) Filipino netizens said they would falsely express strong views about something on social media.

The Head of Social Media at Kaspersky Lab, Evgeny Chereshnev warns that this risky behavior on social media can put people at risk.

He explains:

In their search for social approval, people have stopped seeing the boundary between what it is okay to share, and what is better kept private,” he says. “But it is important to protect ourselves, as well as the privacy of others. The research shows that 58% of people feel uncomfortable and upset when their friends post photos of them that they do not want to be made public. All in all, people need to become more aware and cyber-savvy about the information they share on social media and install security software on their devices to protect themselves and their loved ones from cyberthreats.

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